Professional Marketing Services for Social Good Organisations & Projects
AREAS OF WORK
STRATEGY
“ A vision without a strategy remains an illusion.” Lee Bolman.
Figuring out your strategy means you know exactly who you are talking to, what you are going to say to them, and what actions would you like them to take. It is about knowing what your brand identity is and then communicating it in the most meaningful & relevant manner possible.
EVENTS
"You never know what events are going to transpire to get you home" Og Mandino.
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In today's age of online communication, the role & place of events, which bring people together is even greater. But it's important to make people laugh, enjoy, and feel like they are making the best use of their time by accepting your invitation & being present with you.
COMMUNICATION
"The single biggest problem in communication is the illusion that it has taken place". George Bernard Shaw
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Communication is as much about listening & understanding as it is about saying your piece. It's complete when you express & listen & respond. It is as much about how and when you communicate, outside of what you communicate. Engaged communication creates lasting relationships.
ABOUT
LEFT RIGHT
THE FOUNDER
A marketing & business development professional with 13+ years of experience across Singapore & India, Mala quit the private sector 4 years ago to focus on the social sector full time. Passionate about making social good organisations more efficient & evolved, she wishes to help more organisations tell their stories better, spread their work far & wide, and talk to their stakeholders feeling confident about their present & future.
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Mala has a demonstrated track-record of delivering stretch results in high-growth B2B environments, creating & executing 360° marketing programs, and building a service business from scratch. She has conceptualised, managed, & executed numerous projects in the social sector.
THE VISION
The vision is for social good organisations to share their incredible stories and connect with their stakeholders while continuing to pursue their social mission. Left Right beleives that is it not just functional expertise that adds value to social good organisations, but also domain know-how & context understanding. The way a social cause is communicated is vastly different from the manner in which a consumer product is brought to market.
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Left Right envisions social good organisations feeling confident with their ways & methods of engagement without having to compromise on the quality or relevance.
THE VALUES
Doing good & doing it well are the two core values of Left Right. A social enterpise, the entire identity & model of Left Right is focussed on providing support to the social sector. Bringing innovativeness, professionalism, relevance, & thoughtfulness in communications within the social sector & social projects is at the very heart of what we do.
No matter the quantum of work or size of project, there is great joy & pride in doing it well. Grounded in the ideology of flawless execution, Left Right beleives in doing it well. Every touchpoint should feel authentic & special. It is the only way to build lasting impact.